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Three Tactics for Improving Online Hospitality Marketing


The hospitality industry relies heavily on word of mouth to attract new customers and keep existing ones coming back. Yet, this strategy only goes so far. Online marketing is the new frontier and can positively impact your business in a major way. Build a stronger brand voice and make your business more visible by taking advantage of these three marketing tips.


  1. Pay-Per-Click (PPC) Ads – Pay-per-click ads guarantee your business a spot at the top when customers are googling subjects related to your business. These ads come up every time someone Googles something, often without them even realizing it. PPC ads are an easy way to make your brand visible and gain traction on your website. Prices per click and per keyword fluctuate depending on the keyword’s search popularity.


  1. Organic SEO (Search Engine Optimization) – When someone is searching for a hotel or restaurant in your area, you want your business to be one of the first to come up. Improving and optimizing the language used within your online presence will allow the search engine to better direct customers to you. Building a website using keyword-targeted content, title tags, and meta descriptions with consistent branding, useful information, appealing aesthetics, clear calls to action and user-friendly navigation will improve traffic and bring customers into your business. Start by creating a blog with useful, industry-related articles and tutorials. Creating a Google My Business profile also will ensure that the search engine will have accurate, current information about your business. There are so many tools to help optimize your online presence as well as qualified marketing agencies that specialize in this kind of service.


  1. Personalize Your Social Media Presence – Social media is a common, useful marketing tool. Creating a beautiful feed with aesthetically pleasing photographs attracts people to your page, but it does not always make them stay. When building a social media presence, ask yourself if you are positively contributing or adding to a follower’s day-to-day life. If not, it is time to take a different approach. Engage with customers by creating stories in real-time to make them feel a part of a community. Utilizing Instagram and Facebook reels is a great way to get creative and attract new customers. Although investing time and thought into your social media presence can feel like a big undertaking, it is one of the best ways to attract people to your business and build a community of loyal customers.


Society Insurance is committed to helping businesses operate in a safe and practical way. Learn more business best practices by visiting societyinsurance.com/georgia.


This information is provided as a convenience for informational purposes only. This information does not constitute legal or professional advice and does not establish compliance with any law, rule or regulation.


Society Insurance is recognized throughout the industry as a leader in providing superior restaurant and bar insurance custom-tailored to fit the unique needs of each operation. To learn more, visit societyinsurance.com/georgia.





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